Landing pages, integrations, presentations, social — everything for the webinar funnel

Maria Tereshina

Project manager

Work

2 MIN

When a marketing team launches a webinar channel, the visible work is obvious — find speakers, build an audience, drive registrations. What's less obvious is everything around the webinar: landing pages, presentation decks, post-webinar pages, social templates, email integrations, analytics tracking. All of it has to look consistent, work without breaking, and be ready before the first campaign goes live.

For UNOWA, none of this infrastructure existed. We're their embedded design partner, covering all design needs as the team grows — and this project was one of the most complete things we've built together.

Our job was to put the entire webinar setup in place, so the marketer could focus on growth instead of chasing creatives and fixing technical issues.

What we delivered:

CMS-based registration landing page template with language localisation — reusable for every new webinar
Webinar presentation decks for speakers
Post-webinar landing pages
Integrations: GetResponse, Thinkific, Riverside, Make
Social media templates and email banners
Certificate generator for webinar participants
LMS platform redesign on Thinkific

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A pilot of six webinars needed a launch-ready setup — with no existing infrastructure

Six webinars were planned as a first wave to test the format.

A webinar funnel has a lot of moving parts: registration page, presentation deck, post-webinar page, LMS platform, email automations, social content, tracking. If any of these are disconnected — visually or technically — the experience breaks. Data gets lost. The marketing team spends time debugging instead of optimising.

The brief wasn't "design a landing page." It was: build a system where all of this works as one, looks like one product, and doesn't require a designer every time a new webinar goes live.

A design system for launching and scaling webinars — not just a landing page, but all the materials, templates, and integrations for a seamless workflow

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One CMS template now powers every webinar — launch takes 30–40 minutes

We built a CMS template in Webflow with built-in language localisation: one template, two language versions, toggled by a single field. Launching a new webinar now takes 30–40 minutes.

The CMS grew to nearly 60 fields. Every element that changes between webinars — speaker photos, badges, dates, promo codes — is a field. Nothing requires touching the design.

A CMS template to launch a new webinar in 30 minutes — with all integrations intact and every detail consistent

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We didn't just design the pages — we built and tested integration

Registration pages connect to GetResponse via Make — every sign-up lands in the right contact list automatically. Post-webinar pages connect to Thinkific, the client's LMS. Thank-you pages preserve UTM chains so tracking stays intact end to end.

Every touchpoint — from the first ad click to the course page — looks and behaves like part of the same product.

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Presentation decks built around how the speakers actually work

We got on a call with the speakers and the product owner to understand the tone and format they needed. Comparing to b2b/b2g UNOWA brand style, these webinars are targeting real people so we made visuals warmer, more photography, lighter colours.

Multi-language versions were turned around quickly using AI translation tools in Figma to keep context accurate at speed.

Presentations that engage, not bore. Built on a shared template, we created slides with enough visual and emotional pull that the audience wants to save and share them — and stays hooked from first to last

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Along the way, we improved things we weren't asked to fix

Participant journey: we spotted friction points and flagged them. The client added dedicated email sequences and created a course bundle specifically for webinar participants — making it easier to find the right starting point after the webinar.
LMS platform: the Thinkific design hadn't been updated to match the refreshed brand. We updated it in a few hours — immediately it felt like the same product as everything else.
Certificate system: instead of storing PDFs for every participant, we built a Webflow-based generator that creates a downloadable PDF on demand from participant data. No file storage, no manual work.

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The result: full webinar infrastructure, live in days

Landing pages, presentation decks, post-webinar pages, integrations, social templates, certificate system, LMS redesign — all built and live in days, not months.

The first 3 webinars have run on this system — a pilot that proved the format works. Each new one takes 30–40 minutes to set up. The marketing team focuses on registrations and conversions. Everything else is handled. More webinars are already planned.
Now webinars are becoming a permanent part of their marketing, with new sessions launching almost weekly and more speakers joining the programme.

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feedback

Andrew White

CMO, UNOWA

We launched the webinar campaign from scratch and it worked end to end. busy.studio helped us pull together everything from landing pages and presentations to integrations and social, while handling a lot of moving parts on our side.

What really stood out was the speed, flexibility, and the fact that they didn’t just do the design — they also helped make the technical setup work. The campaign has been a real success, we’re scaling it further, and they’ve been a valuable part of that.

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