Built Localie a brand that kept up with their growth

Two women holding a Localie sign in the street

About Localie

Localie is an Amsterdam-based travel-tech startup designed to help people feel at home anywhere in the world. Their platform connects users with local guides, events, and network trips to build meaningful experiences in cities across the globe.

Localie Instagram stories — road trip to Norway, schedule and theatre screening

Localie poster — 'Find a local to explore Amsterdam'

Localie trip cards — 'Amsterdam vibes, strolls, cafes & cool spots'

Localie event announcements — road trip and live music

Creating a Bold Visual Identity

We developed a brand identity centered around bold typography and vibrant colors. The design reflects Localie’s adventurous, open-minded ethos, tying each product together visually while standing out across both digital and physical touchpoints.

Construction of the Localie boat icon and the full icon set

Localie typography system with font pairings

Adventure as a Lifestyle

Localie’s identity uses striking typography, combining multiple fonts with dynamic icons and shapes. Bright colors make the brand instantly recognizable, whether on vans, merchandise, or digital platforms.

Localie branded van with 'Events meets network trips' lettering

Localie stickers, phone case and keyring

Web and App Experience

The website and app carry through this bold design, featuring large typography, real trip photos, and a live schedule of events and trips. It serves as a central hub for all activities, bringing Localie’s products and experiences into one cohesive platform.