Website system for SegmentStream to seamlessly create new pages with a team or an agent

SegmentStream pages — GeoLift experiments and impact analysis

Marketing analytics platform

SegmentStream is a SaaS platform for marketing analytics and performance measurement. It helps marketing teams see which campaigns actually drive revenue — through cross-channel attribution, incrementality testing, budget optimization, and lead scoring.

SegmentStream pages — client logos and a personalised quote form

Key visual

As the product grew, its visual identity needed to grow with it. We refreshed SegmentStream’s key visual style to give the brand a deeper, more premium, and more confident look.

SegmentStream website on desktop and on a phone held in a hand

A scalable page system

On that foundation, we built a page design system made to scale with the product — layouts for every screen size, ready for developers, covering more than ten pages: product features, solutions, pricing, case studies, and more.

Illustration of a suggested media mix with a 15% revenue increase

AN ILLUSTRATION SYSTEM

Marketing analytics is a technical subject, so illustration became part of the system itself, not decoration on top of it. We built a repeatable illustration language that breaks down complex mechanics — like attribution and incrementality testing — into simple, step-by-step visuals anyone can follow.