The goal was to build a serious, values-based brand that senior developers would trust. It had to show that this is a company with the best working conditions, one you can rely on.
The brand rests on two ideas. A sunrise stands for growth and the opportunities the company opens up. Deep blue and thin lines stand for stability and reliability.
The company's values run through the whole brand. We gave each of them a graphic form and carried it across every brand touchpoint.