Branding for a community app
A partner for a full life
Buddy is a Barcelona-based project designed for people looking to escape the online world, step away from networking events, and take a break from conversations about mortgages and taxes. With Buddy, you can uncover the best spots and activities in Barcelona and Catalonia and immerse yourself in local culture.
A Character at the Core
The branding revolves around a character — a «buddy» in the city who’s easy to hang out with and fully offline. We created a personality that tells stories and inspires meaningful connections wherever they go.
Vibrant Branding with Retro Vibes
The branding evokes the carefree days of simply enjoying the moment. With a golden-hour photographic style, bold typography, and vibrant colors, Buddy stands out among other communities. The design reflects its core values: hedonism, embracing life’s joys, meaningful connections, acceptance, and diversity.
