Fresh identity for an educational project
Embracing change
Adaptacija is an educational project located in Belgrade offering stimulating educational lectures, immersive cultural tours, and unforgettable expeditions delving into the culture, history, art, and psychology of the Balkans.
SHIFTS AND TRANSFORMATIONS
“Adaptacija” translates into “adaptation” in Serbian. Embracing adaptability means being open to the world, and being willing to revise your perspective. The idea of shifts and transformations serves as a metaphor for future visual style.
SCALABLE IDENTITY
Their multi-talented marketing team supports this style without an in-house design team, so we ensured the style was scalable and user-friendly.
