Rebranding localie: how we created a strong brand for a global community

Julia Sabukevich

Co-founder @ busy.studio

5 min read

Localie is a family of products united by one core idea: “Feel at home in a new country.” In the US, Localie offers an app that helps travelers find locals to guide them. In Europe, they organize events and networking trips, with their main hub in Amsterdam and more destinations on the horizon.

I’m Julia, co-founder of Busy — a design studio that builds bold, thoughtful branding and websites for companies with big ambitions. In these behind-the-scenes articles, I share the ins and outs of our creative process as honestly as possible — from tricky decisions to little victories. If you’re into real talk about design and building digital products, hit subscribe and follow along.

I first met Nick, Localie’s founder, during one of their networking trips. When he reached out to us for branding, I was already an ambassador for their product.

What branding needed to solve

Bringing it all together: Localie had multiple products and services that needed a cohesive identity. We created a branded house to unify them while allowing space for new directions.
Brand recognition: The design materials were scattered. We needed a design system that would create consistency.‍
Scaling: Localie was expanding to new countries and cities. A strong brand guide with clear communication rules was essential for this growth.